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- Every fact has a source. Published claims link to the sources behind them, with the date checked.
- No guessing. Unknown details stay blank. We never invent locations, opening hours, quotes or figures.
- No fake firsthand reporting. We say we visited or interviewed someone only after we have, with their consent.
- Brand is not maker. We separate who owns a brand from who makes it, and date every production claim.
- Ratings are attributed. Scores belong to the publications that gave them: we name the publication, year and scale and never copy reviews.
- Company claims are labelled. Production volumes, employee counts and similar figures are presented as what the company says.
- Independence. No paid listings, sponsorships or affiliate links. Any hospitality or samples are disclosed.
- Images. We use only images we made or have permission to use, credited. Placeholders are labelled as placeholders.
- Tobacco. This is informational content for adults. We do not sell tobacco or link to tobacco sales.
- Corrections. Errors are fixed promptly and logged on the record concerned. See corrections.